In the latter part of 2020, Mpac Group partnered with Gobsmacked Creative Agency to bring its future-focused thinking to life in an enchanting new brand film titled “My Daddy’s Job”. Inspired by our ethos of ‘Automation with a human touch’, it uses a child’s-eye-view and emotive storytelling to illustrate our bold vision for the future of manufacturing.

As announced yesterday (18 November) “My Daddy’s Job” has garnered the agency 2 trophies at the 2021 Cannes Corporate Media & TV Awards in the categories of Corporate Video and Best Music.

In addition to these awards, the film was also recognized in the Corporate Image Film category.

Narrated by the daughter of an Mpac engineer, whose job it is to “build the smartest robots”, the film showcases our people’s limitless ingenuity, and the innovations that evolve from it. Along the way, it highlights Mpac’s world-class digital capabilities, as well as our commitment to making global manufacturing both safer and more sustainable.

At the time of it’s launch, Tony Steels, Chief Executive of Mpac, said: 

“This film embodies our corporate culture and values in a way that truly sets us apart from our competitors. It serves as a compelling introduction to Mpac, designed to excite our global team, and inspire others to join our journey.“

We at Mpac are very proud of the film and are thrilled about its recent recognition.