Creating a revolutionary process to make and pack a revolutionary tea bag.
Food & Beverage
1
Challenge
When Unilever broke with convention to re-imagine the tea bag, they needed a partner that could make it a reality.
2
Solution
To scale their revolutionary product, we created a revolutionary high-speed process to make and pack them.
3
Result
The pyramid tea bag helped them reclaim the top spot in their category, and was later named by the British Library as one the 20th Century's defining products.
Specialist NPD Consultancy
Collaborative development of innovative 'caddy' carton and patented high-speed process