Enchanting brand film illustrates Mpac’s ‘Automation with a human touch’

Mpac has brought its future-focused thinking to life in an enchanting new film. Inspired by our ethos of ‘Automation with a human touch’, it uses a child’s-eye-view and emotive storytelling to illustrate our bold vision for the future of manufacturing....

Mpac has brought its future-focused thinking to life in an enchanting new film. Inspired by our ethos of ‘Automation with a human touch’, it uses a child’s-eye-view and emotive storytelling to illustrate our bold vision for the future of manufacturing.

Narrated by the daughter of an Mpac engineer, whose job it is to “build the smartest robots”, the film showcases our people’s limitless ingenuity, and the innovations that evolve from it. Along the way, it highlights Mpac’s world-class digital capabilities, as well as our commitment to making global manufacturing both safer and more sustainable.

Tony Steels, Chief Executive of Mpac, said: 

“This film embodies our corporate culture and values in a way that truly sets us apart from our competitors. It serves as a compelling introduction to Mpac, designed to excite our global team, and inspire others to join our journey.

The film also fits in perfectly with the release of our brand new Mpac Group brand proposition.

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